SELECTED ENGAGEMENTS
A SHOWCASE OF THE WORK WE DID FOR CLIENTS
Jul 9, 2024
Product Portfolio Rationalisation
Helping to simplify a complex product portfolio to improve strategic focus, operational efficiency and long-term commercial agility
Background
After more than a decade of product launches, the operator had accumulated a highly complex product catalogue comprising numerous plans, bundles and legacy offerings. The increasing complexity led to higher operational costs, provisioning errors, inconsistent customer experiences and difficulties in product performance reporting, revenue attribution and business analytics.
Our Approach
Product Catalog Audit and Portfolio Assessment
Reviewed the existing product catalogue, mapped product constructs and customer subscriptions, and identified opportunities to simplify the portfolio while preserving commercial value and customer choice.
Customer Migration Developed the commercial rationale, migration strategy and implementation roadmap to transition customers towards a streamlined product portfolio with minimal business disruption.
Product Governance and Design Principles
Established a governance framework, product design principles and approval controls to support modular product development, improve revenue attribution and reduce future portfolio complexity.
Outcome
Delivered a simplified product portfolio supported by a sustainable governance framework, improving operational efficiency, enhancing reporting accuracy and providing a stronger foundation for future product development.